For the past few years it has been my practice to have a series of sales promotions and discounts on patterns over the New Year period. This year however I chose not to for a variety of reasons but chiefly among these has been the realisation that I want to be able to target my special offers and discounts to those loyal followers.

Certainly mass promotions can have their place and the past several years has seen some of my older patterns pop back into the Ravelry Hot Right Now charts, but that has been at a price. The proliferation of (largely overseas) pattern sharing websites means that any patterns - particularly those offered for free - are vulnerable to copyright abuse and fraud and sadly last year that happened with a number of my patterns that I offered free for a limited time.

So, moving things in a more positive direction I would like to make better use of my email newsletter in order to be able to send special offers directly to those who follow me and who are interested in my designs.

In 2017 I am planning some changes to my email subscription service and this is just one of them. If you are reading this, the chances are that you are already subscribed but if not you might want to consider signing up for regular (non-spammy) updates, snippets and top tios.