Louise Tilbrook Designs

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Style vs substance

What started out as a bit of fun turned out to be quite a thought provoking exercise. I loved seeing everyone's #bestnine2017 photos on Instagram and, despite saying that I wasn't going to do any "looking back" type exercises I couldn't resist popping my details in to see what my best nine guide looked like. And I was a little bit surprised to be honest.

I have spent a quite a bit of time (and some money) recently on improving my photography and styling skills. Instagram is such a visual platform as we all know and with the recent algorithm changes it has become increasingly difficult for your photos be seen about the rest. I've played around with lighting and composition trying to find the type of shot that does well as well as trying to improve my own skills - for the sake of learning and growing.

It was interesting to see that of the photos ranked as most popular (by the number of likes) the majority of them were taken quite spontaneously with very little in the way of styling or editing. The blanket (top right) and sock on a beach were literally quick snaps, taken and posted within minutes with no fancy pants editing.

It's hard to draw conclusions from such a random snapshot but I think the lesson from this is clear as I move forward into 2018. To spend less time faffing about with images, editing and all that malarky and just to keep an eye open for engaging or colourful shots as they present themselves. A bit less worrying about style and a bit more substance is going to be the order of the day.